As I look at what Russel has done, the culture, and it’s just really fascinating.
Russel created something fun, it isn’t just a tool. The community is strong, people are on fire.
In reality, it is a hammer, a drill, a tool. But, it’s also something more.
Attaching a story to the thing makes it more powerful. Not just marketing, but even in your customer experience.
What could you do if you, your employees and your customers felt like they were part of this amazing culture? Attaching emotion is everything.
Focus on the benefits, not the features.
Join me today as we dive deeper into these things!
Have an idea for a Podcast Topic? A question you want to be answered live? Or just want to leave a random message with whatever you want? Now’s your chance! You can now call my new Podcast Hotline number and leave a 3-minute message and I’ll play some of these LIVE on the air! 810.201.4555
