Today, I’m joined by Derreck Smallwood, the brains behind a lot of the marketing at SendJim!
We utilize attractive character and the value ladder to lead people to our webinars. This is what makes these things successful.
You should be the most excited person on the planet for your service or product that you are offering.
Now, value ladders go hand in hand with the attractive character.
There are small, medium and large items on your value ladder. On a simple level, these can be broken down.
It starts with you, the attractive character, telling a story. This engages people.
Have an idea for a Podcast Topic? A question you want to be answered live? Or just want to leave a random message with whatever you want? Now’s your chance! You can now call my new Podcast Hotline number and leave a 3-minute message and I’ll play some of these LIVE on the air! 810.201.4555