In today’s episode of the Ranchonomics podcast, John Haskell is joined by Charlotte Smith to discuss foundational marketing strategies and building profitable farming businesses. They dive into the difference between marketing and sales and the importance of building a solid foundation through email marketing rather than relying solely on social media marketing. Charlotte also shares helpful insights on calculating the lifetime value of a customer and the mindset shifts needed to embrace relationship-based marketing.
In this episode, we cover:
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