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Ryan White is back on the podcast today to discuss the importance of land monitoring in ranching operations. He shares several SnapLand case studies that highlight the solutions provided by his ecosystem services company for businesses and landowners. These cases really show how different businesses and their leadership are taking some of the best feedback and natural resource accounting and turning that into revenue streams for their multi-generational operations. Ryan and John also discuss the value of data in land management, citing a food brand sale worth $300-$500 million based on land health. They emphasize the need for ranchers to take responsibility for their monitoring and leverage technology to create sustainable environments.

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