After twelve years of research that included following 120 entrepreneurs from their first stages, Interviewing more than 100 successful entrepreneurs, and listening to hundreds of thousands of them, here are the three factors of the Formula for Entrepreneurial Business Success.
1. The thing that’s needed
Jon Lee Dumas invented a daily podcast, Jeff bullas started to write about social media when the first innovators seeked for information, Mike Stelzner started to share content for free, Mike Allton built websites for clients and shared content about social media to find more customers when he realized that what his customers really wanted was to learn about how they can use social media. So he became a blogger and social media educator. Douglas Burdett started to interview authors of new marketing books, John Nemo cracked the code for selling through LinkedIn, Pam Wasley established the interim executive model, Mike Allton built websites for clients and shared content about social media to find more customers when he realized that what his customers really wanted was to learn about how they can use social media. So he became a blogger and social media educator. and the list goes on.
You don’t need to be the first, and you don’t need to be the only one in the world that offers that product or service, you do need to be the first or unique among your target audience.
Let’s hear Mike Allton.
Mike Allton
Mike Allton is a Content Marketing Practitioner, award-winning Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early ’90’s, and is active on all of the major social networks.
Mike teaches a holistic approach to content marketing that leverages blog content, social media...