In this episode, host Michelle Glogovac discusses the importance of having a mindset focused on providing value to listeners and guests rather than solely on personal gain. She shares her thoughts on a pitch from a podcast host who asked, "what's in it for me?" in response to a client pitch, and explains the benefits hosts can gain from having guests on their show.
What we’re talking about
A podcast should be focused on providing value to listeners and guests rather than solely on personal gain.
Hosting guests on a podcast can provide benefits such as cross-promotion of the episode and potential future collaborations.
The mindset of "what's in it for me?" can hinder the growth potential of a podcast and should be replaced with a focus on providing value to others.
Michelle emphasizes that a podcast should be focused on providing value to listeners and guests rather than solely on personal gain. She shares her frustration with a pitch from a podcast host who was only concerned with what they would gain from having a client on their show and explains that this mindset can be harmful to the growth potential of a podcast.
Benefits of Hosting GuestsMichelle explains the benefits of having guests on a podcast, such as cross-promotion of the episode to their audience and potential future collaborations. She also shares her personal reason for inviting guests to her show: to build relationships and learn from others.
Replace "What's In It For Me?" with a Focus on Providing ValueMichelle encourages hosts to replace the mindset of "what's in it for me?" with a focus on providing value to others. She explains that this mindset shift can lead to exponential growth and success for the podcast.
In summary, Michelle Glogovac emphasizes the importance of having a mindset focused on providing value to listeners and guests on a podcast. She shares the benefits hosts can gain from having guests on their show and encourages hosts to shift away from the mindset of "what's in it for me?" and instead focus on providing value to others.
