Travis Albritton, CEO and founder of Honest Podcasts, shares his journey from rocket scientist to podcast producer. He discusses the challenges of starting a podcast, making money through podcasting, and the importance of being true to oneself.
What we’re talking about
Pivoting is easier in the beginning: The audience tends to be smaller, so experimenting and trying different things is easier in the beginning. However, ensuring the podcast serves its purpose and delivers on the promise made to the listeners is essential.
Be selfish: Being selfish in creating podcast content is important to make it sustainable and enjoyable. It helps the host to be more personally invested in the interviews and to ask the right follow-up questions.
Deliver on the promise: Whether the podcast falls under the education or entertainment bucket, it's important to consistently deliver on the promise made to the listeners and make sure that they get the core experience they expect.
When starting a podcast, the audience tends to be smaller, which makes it easier to experiment and try different things. The host can change the podcast format or topics without worrying too much about losing listeners. However, it's important to make sure that the podcast serves its purpose and delivers on the promise made to the listeners. For example, if the podcast is education-focused, the host should consistently deliver educational content that listeners can expect from the show.
Be selfishBeing selfish in creating podcast content is important to make it sustainable and enjoyable. It helps the host to be more personally invested in the interviews and to ask the right follow-up questions. It's important to remember that the podcast should serve the host, not the other way around. By being selfish, the host can create content they enjoy making that aligns with their interests.
Deliver on the promiseWhether the podcast falls under the education or entertainment bucket, it's important to consistently deliver on the promise made to the listeners and make sure that they get the core experience they expect. The podcast should serve a purpose and deliver value to the listeners. The host should ensure that the content
