Description

Max Emory shares how real estate investors can simplify bookkeeping, avoid IRS headaches, and create “decision-ready” financials to grow their profits.

In this episode of RealDealChat, Jack Hoss sits down with Max Emory, founder of Time Capital Bookkeeping, to discuss how real estate investors can master their numbers, avoid tax-time chaos, and make smarter decisions using clean, actionable financials.

Max started as a real estate investor and Marine Corps officer, scaled to 25 units, and then built a bookkeeping firm focused exclusively on investors. His team helps clients eliminate messy books, create clear KPIs, and turn data into better deal decisions.

Here’s what you’ll learn in this conversation:

• Why most investors fail to track accurate deal performance
• How “decision-ready” financials help you grow faster and smarter
• The biggest bookkeeping mistakes investors make (and how to fix them)
• When creative financing & short-term rentals complicate accounting
• KPIs every flipper, landlord, and wholesaler should monitor
• How to make sense of your data to double profitability
• Why AI and automation are revolutionizing real estate bookkeeping
• The right way to use VAs—and when to hire a trained REI bookkeeper
• Simple systems to prepare for tax season without stress
• 50% off bookkeeping cleanup before year-end (details below)

📌 Learn more at TimeCapitalBCS.com — use code REALDEAL50 for 50% off bookkeeping cleanup through year-end.

💡 Want to scale your real estate business with AI and automation?

Visit https://realdealcrew.com

Call to Action: Learn more at https://realdealcrew.com

Timestamps

00:00 – Intro: Why bookkeeping matters more than you think

01:00 – From Marine to investor: Max’s real estate journey

03:00 – Why bookkeeping is the foundation of investor success

05:00 – The complexities of creative financing & STRs

06:00 – Creating KPIs that drive smarter flipping decisions

07:00 – What happens when you finally face your real numbers

09:00 – Using data to double profitability

11:00 – Why your books matter more than the economy

12:00 – Real-world example: decision-ready financials

14:00 – Co-mingling mistakes to stop immediately

16:00 – The sanity of organized books & easier taxes

17:00 – Investor trends across the country

18:00 – Development vs. flipping: market shifts

19:00 – How relationships & referrals drive growth

20:00 – AI tools transforming bookkeeping efficiency

22:00 – Automations for receipt sorting & categorization

23:00 – QuickBooks online vs. desktop (and why desktop is dying)

25:00 – Why throwing VAs at problems rarely works

27:00 – The complexity of REI bookkeeping explained

28:00 – Rapid Fire: lies, advice, books & time-saving tools

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