At the moment we are in a unique position. The average lifespan of a white woman in the early 1900’s was 51. Although there were people who lived to their 80s or 90s this was not as a cohort or large sector of the population. Now is the first time that there is a large number or high concentration of people in this space. The Baby Boomers, the Gen X’s and now even the older Millenials are all entering this space and the exciting thing is that we get to define what that seed change looks like and the new paradigm. Women are hungry to look for the modeling of ‘what can my life look like in my 60s 70s and 80s?’
In this podcast:
