Sweet Success: Building a Cookie Empire with Angie Snediker
In this episode of Retail Retold, host Chris Ressa welcomes the founder and owner of Half Baked Cookies, Angie Snediker. Angie shares her journey from baking in her home kitchen to expanding her cookie business to three locations, including Lockport, Williamsville, and Buffalo. She discusses the challenges and triumphs of starting a business, the importance of providing freshly baked cookies for customers, and her unique flavors that set Half Baked Cookies apart from competitors. Angie also touches on her strategic approach to selecting store locations and her plans for future expansion.
00:00 Introduction
00:19 Meet Angie Snediker: Founder of Half Baked Cookies
00:47 The Journey from Kitchen to Storefront
01:47 Expansion and Success in New Locations
02:34 Unique Selling Points of Half Baked Cookies
03:43 Business Challenges and Triumphs
04:34 Choosing the Right Locations
08:54 Williamsville Store: A Success Story
14:49 Future Plans and Industry Insights
18:58 Fun Questions with Angie
20:59 Conclusion and Final Thoughts
