Livestreaming and shoppable videos are among the fastest growing channels in retail right now. But, bringing content and commerce together in an engaging way for consumers can seem daunting. With people, process and technology considerations, it's important to plan and execute this complex change effectively. In this episode, Jason Holland from Firework, the global experts in shopping video solutions, joins to explain the opportunities in more detail.
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Find the full show notes at www.obandco.uk/202.
