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Description

A transformation's business case shows a glittering alternative to the status quo of today. But after implementation, these benefits are never realised. They either don't exist or they can't be quantified. What happened? Was this a mirage? Were we being overly optimistic? In this episode of the Retail Transformation Show, Oliver Banks explores the reasons behind initiatives that can't or won't show the realised benefits.

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Show notes at www.obandco.uk/287.