Flagship stores are incredible shops - the epitome of excellence and offering customers a fantastic shopping experience. But they can be excessively lavish and hugely costly with no expense spared in a bid to worship the brand. In this episode, join Oliver Banks and consider if flagships are a viable strategic approach for you and your brand, or if they're an expensive vanity project, wasting precious time, money and attention.
Listen to this episode of the Retail Transformation Show to hear:
Show notes at www.obandco.uk/298.
