Main talking points include:
Paul Jarvis – A Company of One
Don’t ask the questions “what would you do differently?”, instead ask the question “How would you begin again?”
Hindsight:
The truth is this:
- You can’t change the past, so don’t wish you had
- You CAN shape the future – and this works best if you have a picture, vision or goal that you are aiming for.
So what is my vision? (Don’t worry about being selfish with this!)
- Mortgage-free by the time I’m 41
- Retire between 50 and 55 from “Everyday business"
- Get to a place where my wife doesn’t have to work
- Either live or have a holiday home by the sea (and have the freedom to operate from either place)
- Drive a nice car (I’m a petrol head)
- Make lifelong memories for my children
- Be in a position where money isn’t an issue
What am I going to do to get there?
Starting again...
IF I was to start again I’d:
- Identify my most marketable skill – web development / SEO
- Identify how I can demonstrate the MOST VALUE to my new customers as fast as possible – demonstrate an ROI -> increase enquiry rates
- Identify a niche (or niches) who experience this problem and where I can offer the quickest return – B2B owner/manager businesses
- Validate the idea by offering to work for 3 clients for free…
- Identify the process to doing this in the smallest amount of steps:
- SEO Healthcheck
- User experience on the website
- Landing pages / bounce rates / etc
- Put a reporting metric in place so that the evidence is clear
- Productise this and optimise my website for the terms, questions and results from the three free clients
- Put a marketing strategy in place
- Outreach
- Social media
- Podcasts
- PPC?
- Identify levels 2 and 3 of additional services I could offer
- Review my own results and pipeline
- Refine my processes, price, client base (niches)
- Repeat steps 3 - 11…
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