Main talking points include:
Understanding who you want to serve, and how to serve them best. For me, this is:
- Those who do marketing on a day-to-day basis
- Those who need to advise others on their marketing or marketing strategy
- Those who tactically deliver marketing content regularly
- Those who run marketing agencies
- Those who need to be accountable to marketing results
Looking back at 2019:
- Launch of a course went extremely well
- Growing the podcast community and providing a safe place for questions to be asked
- Identifying trends in practices, questions, and content
- Delivering content through different media
What's coming in 2020:
- Trying something new – business masterminding
- Launching something new – a new course / product?
- Building my agency
- Better marketing / lead generation
- Better delegation
- Less reliant on me
- More recurring revenue
- The same podcast
- More guests
- More advice
- More community
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