Main talking points include:
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Process:
Pre-Discovery Session
- Lead comes in
- Brief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step
- 1 Page Agreement / Checkout for Discovery Session
Post Discovery Session:
- SEO Health Audit
- Current Rankings Reports
- Backlink Toxicity Report
- Top Level KW Research
- Core Web Vitals / Speed Report
- SEO Proposal Prepared
Document Templates:
Proposal Template
- Cover Page
- Intro Letter (personalised)
- Where do you currently Rank?
- How fast is your website?
- How healthy is your website?
- How many links does your website have?
- What should your website be ranking for?
- How to start ranking?
- What are the next steps?
- Investment (inc payment schedule)
- How do we get started? (Project Agreement)
- Terms
- Appendices (to full reports)
Links:
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