In this episode of the Deeply Rooted Business Podcast, we're tackling a question that stumps so many wellness entrepreneurs: should you focus on local clients, go fully online, or find a sweet spot in between?
Drawing from our combined experience with both local and online businesses, we break down the real pros and cons of each approach. We're sharing what actually works (and what doesn't) when it comes to building your business presence, whether that's in your hometown or across the globe.
You'll discover why starting local might be your secret weapon for faster growth, how to transition smoothly into the online space without losing your existing client base, and practical strategies for standing out in both markets. Plus, we're debunking common myths about what it really takes to succeed in each arena.
Whether you're currently serving local clients and dreaming of going digital, or feeling overwhelmed by the online space and considering a local focus, this episode provides a practical roadmap for making the right choice for your business.
In this episode, we cover:
01:36 Local business secrets nobody talks about
03:23 The truth about online business challenges
05:51 How to build trust in any market
07:22 Local SEO strategies that actually work
08:41 How to make the local-to-online transition
14:36 Your online business success blueprint
17:45 Action steps for your next move
Links and resources mentioned:
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Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
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