Amy Porterfield once gave me advice that crushed me at the time, but ended up having the most monumental impact on my online business. I share the details of that advice in this episode. If you're wondering if you should add a membership site or online course to your business, this advice might help you.
In this episode you’ll hear—
→ The “Shiny Object Decision Trap” problem: how adding too much too soon can quietly stall your growth.
→ how I coach clients to map their business model in phases (so they know exactly when to go vertical).
→ why more offers doesn’t always equal more profit... especially if you skip horizontal growth first.
→ the advice Amy Porterfield gave me directly — and how it completely changed my business trajectory.
→ why knowing your 3-year vision is the unlock that makes every future decision 10x easier.
→ …plus how writing my 2016 business model helped me accidentally predict my coaching business years in advance.
→ I’m also breaking down how to map your own two-phase plan so you stay focused, avoid burnout, and scale on your timeline.
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