Description

In our SaaS Fuel™ Expert Series this week, Jeff is joined by Vladimir Blagojevic, co-founder at FullFunnel.io. Vlad is a seasoned marketing and sales professional with deep expertise in B2B tech. In addition to his work at FullFunnel.io, Vlad is also a co-founder of the Trenches B2B marketing community, where he collaborates with other like-minded professionals to share insights, strategies, and best practices for navigating the challenges and opportunities of the B2B tech space

Tune in as they discuss how understanding the intent of potential customers based on their engagement with marketing efforts and previous conversations can help you prioritize your targets. Jeff and Vlad also share insights on the significance of a blended approach to attribution, combining analytics software, self-reported attribution, and sales conversations to gain a complete understanding of customer behavior. Don't miss this episode packed with actionable tips to fuel your SaaS success!

Key Takeaways

00:00:00  SaaS Fuel - Tips And Strategies For Scaling Your Business

00:03:44  Adapting To The Market: Making Small Bets And Being Agile

00:07:44  The Importance Of Storytelling In Supercharging Business Marketing And Sales

00:12:03    Lessons In Marketing Complex Solutions: Overcoming Bias

00:18:17    Foundational Understanding Key To Success In Business Positioning And Marketing Strategy

00:23:47   Importance Of Discussing Relevant Topics For Successful Marketing

00:27:07   Real Revenue Results May Take Time To Generate In Sales Cycle

00:29:37   Importance Of Understanding Audience For Successful Content Marketing

00:32:12   The Evolving Debt Market And Changing Buying Process In B2b Tech Startups.

00:36:05   When Does The Buyer Journey Start?

00:38:36   Discovering New Hiring Opportunities: Prioritizing And Addressing Targets

00:44:51   Challenges Of Marketing Attribution And Collaboration

00:48:07   Blending Analytics, Self-reported Attribution, And Sales For Better Customer Insights

00:49:28   The Importance Of Quality Content Over Quantity For Seo And Ai: A Perspective On Writing For Buyers Rather Than Search Engines.

Tweetable Quotes

"Losing touch with your ideal clients is absolutely deadly." - 00:03:11 Jeff Mains

“You start with the pilot and you include a small number of accounts but you do them manually and you focus on buyer conversations and that two-way communication so that you can get that feedback and refine before scaling up that's.. I think that's really essential." - 00:30:26 Vladimir Blagojevich

“Get feedback and adjust because agility wins no matter the size of the business.”  - 00:04:08 Jeff Mains

“Don't assume that you know better than the customers.” - 00:04:20 Jeff Mains

“Just cause they had a title doesn't mean that they were necessarily orchestrating that success.” - 00:05:08 Jeff Mains

“It's inherently a sales and marketing game. It's not something that you can do just on yourself from marketing.” - 00:44:35 Vladimir Blagojevich

SaaS Leadership Lessons

1. SaaS leaders should encourage their teams to leverage organic marketing channels such as content marketing, social media, and SEO to create engaging and relevant content, engage with customers, and build relationships. 
2. By using organic marketing as a testing ground, SaaS companies can refine their messaging, positioning, and value proposition before scaling up their marketing efforts, resulting in more effective and efficient marketing campaigns.
3. SaaS leaders should ensure that their sales teams have a deep