In this SaaS Fuel™ Founder Episode, we are joined by Jeff Jackel, co-founder of Client Giant, who is reshaping the way employee appreciation, engagement, and client satisfaction are approached. His remarkable journey as a founder spans five ventures over two decades, showcasing a strong commitment to innovation and forward-thinking.
As the co-founder and Chief Strategy Officer at Client Giant, Jeff is at the forefront of transforming the landscape of employee and client care through cutting-edge technology and thoughtful automation, ensuring lasting loyalty and engagement with key stakeholders/
00:02:59 - Elon Musk's rebranding of Twitter to X.com will be an interesting journey
00:05:32 - Entrepreneurs should make bold moves
00:13:07 - Consistency is key in relationships
00:15:09 - Commoditization and social media culture
00:21:45 - Swag vs. thoughtful gifting
00:25:38 - Gifts are less important than messages
00:29:22 - Data-driven approach to improving gifting
00:34:02 - Creating personalized and unique experiences
00:39:46 - Outsourcing fulfillment, then brought in-house
00:45:31 - Empathy and experience drive success
00:48:17 - Relationships are key to employee happiness
00:52:56 - Employee engagement through digital interaction
"Also, keep in mind, this is a guy who built rockets and sent people into space and launched reusable booster rockets and landed them back on a moving ship at sea." - 00:02:35 Jeff Mains
"I think as a leader, that is a really important trait to have and something I can get behind and root for all day long, whether that's somebody like him, somebody like you, really committed to your vision and pushing forward." - 00:06:21 Jeff Mains
"It's good, I think, to help people understand what it is and what it isn't swag." - 00:20:24 Jeff Jackel
"And because of that, you build a product that's much better in a lot of cases, I think, because you've experienced it, you know, what the challenges are, you know, the problems that you need to solve because you lived it." - 00:44:18 Jeff Mains
"Like millennials, Gen Z, like this group of people care more about how they're treated and those relationship elements than they do about an actual dollar." - 00:49:41 Jeff Jackel
"My biggest takeaway of our conversation was that stuff with your logo on it, it's not a gift and I've been dealing with this whole thing and getting it wrong for years." - 00:55:42 Jeff Mains
"Again, like I said, a problem that nobody is going to think of, but until it happens, somebody gets that special thing twice." - 00:41:46 Jeff Jackel
"How I would say that they're actually responsible for less than 25% of the ultimate impact of what this does when it arrives at your doorstep." - 00:28:43 Jeff Jackel
