Buyer acumen, it's the stuff buyer-centric sales organisations run on.
If you trust the research around the topic, unfortunately, most organisations still leave the development of buyer acumen up to chance.
Our guest in this week's episode has spent over 30 years refining his buyer-centric Sales Enablement approach.
In our conversation, he shares his advice on how to be intentional about capturing buyer acumen as a foundation for effective Sales Enablement.
Please welcome SparxiQ's Vice President of Sales Effectiveness Services and the author of the Building Blocks of Sales Enablement, Mike Kunkle.
These are some of the questions we're discussing:
Here are some of the resources referenced in this episode:
Where to find The State of Sales Enablement:
