In this episode of the SALTovation podcast, we speak with Dena Oberst, President and CEO of Gable Tax Group, and our very own Judy Vorndran.
Dena talks about pursuing her career goals in the area of taxation and how over 25 years of experience in sales tax compliance and automation has brought her to launch her own use tax consulting group.
Questions asked and answered in this Episode:
- What brought Dena to start Gable Tax Group?
- Why did a recruiter foresee that Dena would be incredibly marketable in a two year time?
- How did she build to scale after the Wayfair case?
- Is Dena glad that she started her own business?
What You Will Discover:
- [1:04] How an education to become an accountant was met with the reality of working in the sales tax department
- [2:06] How did she divert from private industry to public accounting as an experienced consultant
- [5:24] How she became a sales tax compliance and automation practice leader at Jefferson Wells
- [6:01] How getting breast cancer prompted her to leave the sales tax department for True Partners Consulting
- [8:02] How she took the leap to start Gable Tax Group
- [13:31] How being a people person was integral to the success of her business
- [14:46] How Gable Tax Group is different from other consulting service providers
- [22:12] The complexity of sales and income tax
- [28:26] How Dena’s work aligns with SALT
- [30:10] How the Wayfair case was pivotal to Gable Tax Group
- [32:07] How to adopt a work methodology that focuses on people, process and technology
- [38:43] How starting a business has been for Dena
Quotables:
“We use technology of course, but we do use human common sense.” – Dena Oberst
[16:05]
“Measurement drives behavior.” – Dena Oberst [18:54]
“It’s really about the people, the talent, the process, and of course, you have to use technology.” – Dena Oberst [34:12]
“People, process, and technology.” - Dena Oberst [32:10]
“Try to seek abundance instead of negative thinking.” Judy Vorndran [34:10]
Relevant Links:
Website: https://www.saltovation.com/
LinkedIn: https://www.linkedin.com/in/dena-oberst/
Gable Tax Group: https://www.gabletaxgroup.com/
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https://saltovation.captivate.fm/listen
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