Description

Bill Harper, CEO and chief creative officer at Brand Boss, tells us about the transformative power of storytelling in branding. He shares his expertise on how moving beyond features to telling a compelling story can significantly impact a brand's presence and scalability. Harper emphasizes the importance of understanding and aligning with the target audience's values, using examples like Apple and Nike to illustrate successful brand storytelling. This episode is a treasure trove of insights for anyone looking to elevate their brand through strategic narrative.

Chapters:

• 00:00:00 - Welcome: Introducing Bill Harper, Brand Storytelling Guru
• 00:00:59 - Scaling Your Business: The Marketing Edge
• 00:02:08 - The Unseen Force of Storytelling in Brands
• 00:03:56 - A Look Back: Evolution of Brand Narratives
• 00:05:42 - Customer Insights: The Heart of Your Brand Story
• 00:06:50 - Maintaining Objectivity in Your Brand's Journey
• 00:10:01 - A Word from Our Sponsors
• 00:10:30 - Small Business Branding: Crafting Compelling Stories
• 00:17:21 - Step-by-Step: Crafting Your Brand's Story
• 00:19:54 - Wrapping Up: Connect with Bill Harper

Links And Resources:

• Bill Harper on LinkedIn
• BrandBossHQ
• Brand Sprint Workshop
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!