Description

Join me, Caroline Copp, for an eye-opening discussion about the psychology of pricing and value perception. Learn why "expensive" is relative and how understanding this can transform your approach to pricing your wellness offerings.

🔑 KEY HIGHLIGHTS:

• Why price needs context for value perception
• Real-world examples of how wellness brands sell value, not products
• Practical applications for digital products and coaching services
• The psychology behind perceived value in wellness offerings

💡 PRACTICAL TAKEAWAYS:

1. How to determine your offering's true value
2. Ways to communicate value effectively to potential clients
3. Strategies for pricing digital products and coaching packages
4. Tips for overcoming "expensive" objections
5. Framework for value-based pricing in wellness services

🎯 WHO THIS EPISODE IS FOR:

• Wellness practitioners launching new services
• Coaches transitioning to digital products
• Service providers struggling with pricing
• Anyone looking to better understand value perception

If pricing is a sticking point for you...perhaps you price too low, or you feel like the value you give isn't reflected in your income, let's chat! Drop me a DM in instagram and tell me what feels off for you...https://www.instagram.com/carolinecopp/

Ready to get some more support, why not come to my next free workshop https://www.carolinecopp.co.uk/beyond-in-person

Mentioned in this episode:

📢 Free Training Alert! 🚀

I'd love to invite you to a free training designed just for wellness experts like you! We’ll be diving into how you can add simple digital offerings to your business—moving beyond in-person and 1:1 work to a scalable, one-to-many model.

If you’re ready to grow your revenue, expand your impact, and create more freedom in your business, this session is for you. 🎉

Spots are free, but limited—grab yours now! https://www.carolinecopp.co.uk/beyond-in-person💡✨