Because of My Podcast: Katie Krimitsos
Katie is the host of the Biz Women Rock show, and when I asked her how she would finish the "Becuase of my podcast ____" she answered, "Everything" She feels her business, her consulting, courses, and coaching are all based on the relationships she has fostered through her podcast.
Bridge Ratings Podcast Report is a Bit Hit or MissBridge Ratings continues its coverage of the podcasting space with this latest update which provides never before insight and best practices learned from a three-month study conducted between January 23, 2017 and April 10, 2017.
A panel of 2000 persons ages 13 and older were contacted by random digit dialing phone method to both landlines (45%) and mobile phones (55%) in the continental U.S. Phone interviews, on-line questionnaires, and daily diaries were utilized to gauge the consumption behavior of current podcast listeners and potential listeners. The margin of Error for this study is +/- 2.2%.
Here are some items I wanted to address
Trends in time-spent-listening shown in the following chart reflect a significant reduction in the average time spent per listening session falling by a third between August 2015 and April 2017. "Listening Session" is defined as the portion of each podcast listened to during individual sessions. 56% of our panelists listened to podcasts in multiple sessions.
When they mentioned how people find podcasts, their answer was
What are the most popular methods of discovering podcasts of interest?
1. Social Media 2. Search 3. Word of Mouth 4. Other Podcasts 5. Streaming Channels 6. Radio Hosts
In their conclusion they stated, "“For broadcasters seeking to increase listenership to podcasts by their talent, a significant increase in promotion - both on-air and through social media - would be the primary strategy.”"
In their Best Practices Section, they listed the following
1. Producers of podcasts should have a clear idea of the prospect or audience - the target market. Knowing who is the target will help producers stay focused on the topics covered. Audience knowledge lays the foundation for all of the other items on this list.
To this I say AMEN. I'm doing a show right now as a test called "Podcast Rodeo Show" where I pick random podcasts and give my first impressions.
2. Be organized and know where the podcast is going. Be considerate of your audience's time and don't ramble. Get to the point. The average time spent with podcasts is 22 minutes with listeners who commit beyond the first five minutes. Podcast abandonment continues to plague non-focused hosts with no clear understanding of how to capture their listeners' attention. The “session” average of 22 minutes also reflects partial podcast consumption, i.e. podcasts of longer length are often listened to in 2 or more “sessions”.
This is the point that I want to make sure people don't get wrong. THIS DOES NOT MEAN YOUR PODCAST NEEDS TO BE 22 MINUTES. Libsyn.com (a podcast media hosting company) reports that 84% of the podcasts with more than 100,000 downloads per episode are longer than 51 minutes.
Listening to a podcast “in its entirety” often means listening to it in multiple sessions.
No Kidding. Really? In a world where both parents are working, taking kids to school, soccer practice before going to their...