Podcast Rewind:
Spreaker Live show with Rob Greenlee - My Appearance
Darren Rowse from ProBlogger (now a podcast) on the New Rainmaker - Dareen started getting new listeners to his content less than 24 hours of launching his podcast.
Startup Podcast stated that 50% of customers at Dating Ring (the company they spotlighted this season) came from the Podcast
6:00 Serial posted a report on their effect on podcasting
Serial had a 4.6 % of their audience respond to a survey
23% of their subscribers said this was their first podcast.
90% changed their viewpoint of podcasting.
137,000 Newsletter Subscribers
According to CNN (and these numbers are probably bigger by now) 3.4 million is the average number of downloads per episode (as of 12/2214)
If we take the percentages from the survey results and apply it to the download numbers you get this
23% (782,00) Serial was their first podcast
90% (703,800) said it changed the way they viewed podcasting.
89% (695980) of the first time listeners tried out more podcasts.
49% (341,030) of those who tried out more podcasts are listening on a weekly basis.