Description

Table of Contents

01:29 How Do You Compete Against Large Networks?

06:44 25 People Vs 1

09:42 Two Things That Kill Podcasts

11:52 Buying an Audience

15:32 Life Without the School of Podcasting

17:01 So How Do You Compete?

19:24 Jet Ski vs Cruise Ship

21:53 Downloads are only ONE way of measuring Success

24:28 Free Webinar 2/26

25:01 Golden Mic Announcement

34:23 Where I Will Be

34:45 Question of the Month

I hear this question a lot:

How am I supposed to compete?  It'll be something like I've been podcasting for three years. There are these other podcasters who I'm pretty sure are buying their audience. They're spouting their numbers, and they're gigantic. How am I supposed to compete with somebody like that?

I totally understand that question. Here are some things to consider:

You Can't Compete

Because its a good visual. How would a seventeen-year-old boxer compete against the champion who has held the title for six years? You don't put that kid in the ring. He's going to get killed. The experience, the stamina, he just isn't ready. He is completely out of his league.

But I've Been Podcasting For Three Years

But Dave, I've been podcasting for three years. You say that in some cases, you know people who are really starting to make a difference with their podcast at three years mark. To this I say"Uh-huh," but here are some things that we need to think about. We never know what's going on behind the scenes with a podcast. You might have a job (or two) and a spouse and some kids. The other podcast may not have any of those. Can you imagine how much free time you would have to promote if you didn't have any other activities and could focus on your podcast 100% of the time?

So if you look at podcasters from the outside, there's a person with a podcast here, and another podcaster over there and you think they are the same and they are not. We have no idea what is going on behind the scenes. They might have a background in selling and your background is in teaching.

Radiolab thanked 25 people at the end of their show. I am an army of one. Can I compete? In 2015ish I was up for a Podcast Movement Podcast Award and one of the shows in my category was Reply All.  I was competing against them. I've also had my Logical Weight Loss podcast compete against Jillian Michaels. Can we compete? Yes. The minute you turn on the microphone you are competing. Some of the things these teams of 25 use you don't need (original music?). While great production is like icing on a cupcake, if its all icing (and no cupcake) that doesn't work (see serial season two).

The Two Things That Kill a Podcast BABIES

Babies are so selfish. It's all about them. All they scream is feed me, wipe my butt, I want a nap. That can really get on your nerves (kidding).

COMPARTING YOUR PODCAST TO OTHERS

When you say "how do I compete" at the hear you are comparing your show to others, and that can seriously do nasty things to your content. If you ever feel yourself comparing yourself - STOP.

STOP COMPARING YOUR SHOW TO OTHERS.

You need three things to create good content:

Your attitude

Your health

The support of those around you

(see this episode for a deep dive into this subject).

There is no competition

I am a co-host on the Podcasters Roundtable with Daniel J. Lewis and Ray Ortega. Technically both of these people are my "competition" but they are not. Why? Because you can listen to me on Monday,  Daniel on Tuesday, and Ray on Wednesday. As long as you deliver value, you're safe and don't...