I'm going to be going over podcasting in the next few episodes. So many people think it starts with a microphone (which is a logical start), but it doesn't. It starts with an idea. It might be an idea that is fueled by a need. That need may be to help people. It may be to make them laugh, cry, think, grown, or inspire them. You want to connect with impact. This is where your podcast starts. It starts with an idea.
This topics starts at 14:21
According to the Book Secrets of Dynamic Communication you are either intending to persuade or enable people.
Persuading People
Everyone _______ should _____ (i.e. Every coach should podcast).
Enabling People
Every ____ can ______. (i.e. very coach can podcast).
Even sports shows are insinuating that everyone can/should cheer for their team. A comedy show might be getting you to think about something in a different (funny) way.
This is a common response. After all it's easy to focus on ourselves. We are our favorite subject after all (right?). So instead of focusing on what people will think about you, think about what you are giving them? It's usually not scary to give someone a gift they know they will love, so why should delivering content that will positively impact them be scary.
Communication is about the person (singular) who you will be helping, persuading, instructing, entertaining them.
You need to live in your niche. You need to hangout where your audience hangs out. This could be Facebook groups, Google Groups, Linkedin Groups, Meetup.com, etc. You need to go to where they are, and see what they are talking about. You can read books about our subject, and read blogs as well. You can watch movies about your subject. This is one of those "simple but not always easy" kind of things. There are no shortcuts.
Once you know who your podcast is for, you know WHAT to talk about.
There are many reasons:
The WHY is the rudder of your podcast boat. It helps direct the content in the direction that will help you achieve your goal. It your message and your goal are out of sync then you will find it harder to achieve success.
There are many things that stop people from podcasting. Here are what are feel are the top 10 excuses.
We all know that speaking in public is the #1 fear among humans. This means at a funeral, you'd rather be the person in the casket then the person delivering the eulogy.
My wife makes a kick butt spaghetti sauce. To watch her make it, one might think she has no idea what she is doing. She doesn't measure anything. She has some core ingredients, but at some point she starts adding a little of this, and a little of that. She samples the sauce, and tweaks some more. In the end, it's awesome. It took her years to perfect it.
Every now and then, we will be eating at the table and she will announce that it still needs _____. To her it's missing something. Meanwhile the rest of us are on our second...
