I had someone ask me about starting a podcast. They wanted to "Stand Out" without "Niching Down." The easiest way to stand out is to Niche down. When you do a show like We Have Cancer, Adoptees On, or the Chameleon Breeder, you get providing information that people can't get anyplace else. You end up with a smaller audience size, but a more engaged audience.
Podcasting is Closer to Cable Television Than RadioIn this clip of "The Loudest Voice," you will hear actor Russel Crowe as Roger Ailes explains how he doesn't want a wide audience. He's is going to purposely make content for a demographic that is being underserved. Roger went on the grow Fox news which dominated cable news for decades.
When you turn on cable, you get channels on cooking, animal sports, outdoors, and none of the channels will get anywhere near the audience of the major networks. However, you will have people like my ex-wife who watch HGTV like her life depended on it.
COVID Took Natalie Kennedy's Job - Podcasting Delivered Her DreamToday I talk with Natalie Kennedy who is the host of the Anxious Love Podcast. The podcast is where Natalie covers relationship anxiety, ROCD, and upgrading love partnerships-- how to go from DOUBTING your relationship to LOVING it and gushing about your man. You can see where she already has gone from the wide topics of relationships and she niched down. Just like a cable channel.
The show is for women.
The show is for women having an issue with their relationships.
The show is for women who are doubting their relationships and worried about commitment.
Today you will hear:00:58 Podcasting is Closer To Cable TV Than Radio 06:09 Natalie Kennedy Interview 07:13 Natalie Knows Her Niche 09:53 How She Picked Her Niche 11:07 Natalie's Transparency and how she describes her services 12:03 Dealing with Impostor Syndrome 13:37 Proof Of Concept - She had people asking for her services before she offered them. 15:45 Starting Her Podcast 16:41 How Many Episodes Does She Have? - This all happened really fast. 16:55 Is the Podcast Bringing in Clients? - ( spoiler - yes it is !) 17:21 Coaching Insights - How she gets people to open up. 18:45 You Don't Have to Know Everything - Just more than your clients. 19:37 How is Her Business Doing? 20:19 Pivots Don't Kill You 21:00 When Your Message Differs From Mainstream ( this is how you stand out).
Find Natalie at https://www.anxiouslovecoach.com/
23:05 Apple Holiday Break
November 22 to December 2 December 23 to January 2
Mistakes Breed Confidence24:20 If you wait until things are 100% perfect, you'll never launch. Mistakes (are still something we want to avoid) leave to growth. I just moved, and the house is old, and I learned how to fix holes in walls. I hired a contractor who makes a mistake. Did I freak out? No. My experience with fixing previous holes help me stay calm, and I knew what to do. When you make a mistake, realizing you are growing as a person (or you can hire a mentor to help you avoid them, and learn that way).
How Long Does it Take To Make Money with a Podcast?25:22 I get this question all the time. In my travels, I started seeing an answer that start to appear, and reappear over and over. That answer is three years. Obviously Natalie today beat that record. Why do I tell people three years? I started making snippets every time I hear that answer. I forgot to write down who the first clip is. The other three are from
