Last week I explained how I learned of a strategy from Doug Sandler of the Nice Guys on Business show where the goal is to bring on guests who would be a good client for you (assuming you're podcasting as part of your business). Doug's business is Turnkey Podcast. There is little focus on your audience and more emphasis on your guest. The presenter also requires that their potential guest subscribes, to their podcast and gives them a five-star review to be considered. This was the part that I thought was a little "black hat." I wanted to reserve my judgment until I spoke with Doug. Today I have Doug Sandler on the show to share his insights into his strategy.
Because Of My Podcast I'm Much Better at Public Speaking: Bill Huchison1:45
Bill Hutchison is a full-time missionary and has a podcast every now and then Bill is asked to speak in churches. Today Bill shares how he had to think on the fly when he hit a technical snag, anbecausese of his podcast he was able to pull it off.
Preparing for Episode 6004:55
I'm doing an "Ask Dave Anything (except podcasting questions)" will be the topic for episode 600. Send in your questions (with the title Episode 600) by January 1st, 2018
Your Target Customer as Your Guest Part II Doug Sandler Interview7:00 Feedback from last week's show
In today's discussion you hear:
9:23
Doug did his podcast for 16 months without making a dime.
He went from 20,000 downloads to 1.2 million in the second 16 months.
His guests are his target clients
How does his stop his guests from being boring?
Why his potential guests MUST give him a five-star review and subscribe to the show
Does having guests on your show ensure 1.2 million downloads?
Doug didn't get into podcasting to make friends
Summary:
There are no rules in podcasting? Will I look into using my podcast to get clients? I already do. The whole point of the School of Podcasting is to exhibit my expertise, and show you I know how to create a show that engages your audience. I might try this strategy in the future and do something like Natalie Ectal from BizChix.com where she records coaching calls and uses them as episodes. While I force potential guests to subscribe, rate, and provide a five-star review? No.
Where Is Dave Going?35:09
Podcon in Seatle Dec 9-10
Podfest in Florida Feb 8-10
Social Media Marketing World 2/28- 3 /2 San Diego
Fixing a Podcast Episode After Your Published It36:07
There is nothing worse than waking up to an inbox full of emails from listeners letting you know there is a mistake in your latest episode. This could be silence, or an edit point that you thought you took out (but didn't). You panick. Oh No! What do I do? Here is what you do.
Do NOT Create a New Episode
If you're using Libsyn.com go to Content > Previously Published and edit the Episode. There you can use the replace option to upload the repaired version of the episode. I strongly suggest you use the exact same file name. This way you don't have to wait for your episode to propagate across the Internet. Your feed has the name of the file, and when someone who didn't download the episode with the mistake presses download, they get the repaired...
