Feedback From Previous Show
Randal Black is an educator and heard our episode where we revealed some things that didn't go quite right. Randall has a saying that he learned from a Fortune Cookie, "Failure is feedback, and feedback is the breakfast of champions."Check out Randall at www.randallblack.com
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Sign up at PodcastGuests.com/sop Podcast SEO with TranscriptsMany people feel that if they put a transcript of your show as your blog you have found the easy way to create "show notes." This is often spurred on by a John Mueller (John Mueller - Senior Webmaster Trends Analyst - Google ) stating, "So having some kind of textual information on that page helps us as well, so that we can actually rank that page appropriately. Then when someone brought up transcripts he said, "If you have a transcription of the podcast, that’s even better, because then all of that information is available for us to actually index." Source.
An article on Seach Engine People's website stated that "After transcribing all their audio content, the radio show This American Life (TAL) found that 6.68% of search traffic is attributable to transcripts"
So who do they do this? Each transcript is published on a separate web page that is linked to the main episode page (see example). Read full report
If transcripts are hard to read, then this can increase your bounce rate. A bounce rate is when someone comes to one page on your site and then leaves. Google can see this and (it was thought) to hurt your Google Rankings. However, in an article from Search Engine Journal from Gillam Hunter, it stated, "Don’t worry, despite the “professional opinion” of many SEO cowboys,...