The Influence of YouTube on the Economy:
Kirsten and Jeanne discuss the study conducted by Oxford Economics, titled "The State of the Creator Economy," which assessed YouTube's impact on the US economy in 2022. They uncover surprising numbers that demonstrate the substantial economic, cultural, and societal contributions of YouTube.
Key Talking Points:
- YouTube's broad reach and diverse creator base, spanning individuals, businesses, charities, media companies, and more.
- YouTube's astonishing contribution of $35 billion to the US GDP in 2022, equivalent to 390,000 full-time jobs.
- The ripple effect of YouTube earnings into the local economy, as creators reinvest their income, benefiting various sectors.
YouTube's Impact on Small Businesses:
The hosts delve into how YouTube profoundly impacts small business owners, helping them establish authority, build customer bases, and increase brand awareness. They discuss the various ways in which YouTube contributes to small business growth, showcasing its value beyond mere brand deals or advertising revenue.
Key Talking Points:
- How YouTube helps small business owners establish authority, become local experts, and use video content to sell products or services.
- The significance of building a loyal customer base through YouTube content that fosters trust, likeability, and a strong connection.
- Examples of businesses, like interior designers, moving companies, and healthcare services, utilizing YouTube to showcase their offerings and build local followings.
Training and Staff Development Through YouTube:
Kirsten and Jeanne emphasize YouTube's effectiveness as a cost-efficient training tool for staff development. They share insights into using YouTube for training purposes, both by utilizing existing tutorials and creating personalized training content.
Key Talking Points:
- Leveraging existing YouTube tutorials for staff training and problem-solving.
- Creating unlisted training videos to guide staff members through various tasks and procedures.
- How YouTube fosters connections between business owners and staff, enhancing understanding and engagement.
Taking Advantage of Video Marketing with Assistance:
The hosts acknowledge the challenges many business owners face in creating video content, from filming to editing. They introduce their program, "The Marketing VA Advantage," designed to help businesses leverage video marketing without the hassle. The program offers guidance on generating ideas, handling SEO, and engaging with audiences effectively.
Key Talking Points:
- Overcoming the fear and complexity of video content creation with expert guidance.
- Emphasizing the accessibility of video marketing for business growth.
- Highlighting the "Done for You" and "Done with You" program options to support businesses in their video marketing journey.
In this episode, Kirsten and Jeanne shed light on the monumental economic impact of YouTube and its potential to transform small businesses. They stress the power of video marketing in establishing authority, building local followings, and fostering staff development. The hosts invite listeners to explore their programs and engage in video marketing with confidence.
Helpful Links:
Mastering Online Marketing for Entrepreneurs
