Description

Deemed the "Mad Scientist" of sales & marketing automation, Paul Sokol has been involved in countless projects as a result of his world-class customer journey automation and advertising authority.

In today’s episode of Smashing the Plateau, you will learn how pattern recognition fuels your marketing and sales process.

Paul and I discuss:

• Paul’s background as an electrical engineer [01:42]
• Machine learning and advertising [03:09]
• Connecting everything to your customer’s experience [13:56]
• Learning new tools and adding the skillset to your business [18:22]

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