Discover how to gather valuable market insights using structured research methods to inform strategic decisions and understand customer needs. This episode explains the role of marketing research in reducing uncertainty and guiding product, pricing, and promotional strategies. It covers the three core research designs—exploratory, descriptive, and causal—and when to use each. You'll learn about primary and secondary data, qualitative vs. quantitative methods, and how to design effective research studies. The episode also explores data collection approaches, from surveys to experiments, and how to avoid common research pitfalls to ensure reliable, actionable insights.
