Master the art of strategic pricing by learning how to create value, segment markets, and influence customer perception through pricing tactics. This episode reveals how price functions as a powerful tool for market value creation, aligning with company goals and customer expectations. It explains key pricing strategies based on the 5-Cs framework, and how price segmentation enables firms to target different customer groups. The discussion includes demand elasticity, yield pricing, and the psychological factors—like reference pricing, price–quality inference, shrinkflation, and price-ending effects—that shape buying decisions. Learn how pricing impacts profitability and brand perception.
