Meet Olympia:
Olympia radically three x's income, fun, and freedom for six and seven-figure business owners who are overworked and want more. Olympia loves working and playing in the realms of millions and billions. She's an award-winning business consultant and speaker, a fortune 500 company partner, and a leader of the highest national security programs. By the age of 33. She was a corporate executive leading multi-billion dollar programs, making more than $50 million in sales and facilitating sales of more than $10 billion.
Why is collaborative lead generation the best way to get lots of high-quality leads that are easy to convert to sales?
That is a great question. Doing collaborative lead generation is the best way because you get to accelerate your sales and your success. You do that by getting access to your perfect clients through other people who already have them in their client database in their target market. When you do that, you're also elevated in status, and your credibility is also elevated because that person who you're collaborating with is basically recommending and endorsing you. So you really get to what I like to call have OPA which is other people's audience, and OPR other people's resources, you get to leverage those. I just came up with this metaphor today. So it's like, you want to see wild animals. You decide first, which ones you want to see, then you determine where are they located and who has them. Are they in a zoo? Are they in Africa or Asia? And then how will you get there? And do you want to explore on your own, or do you want to take a safari that guarantees that you're going to see these animals that you want to see and that you get the whole experience? So that is all about collaborative lead generation because you want to go where the wild animals are that you want to see and you want to get access to them by people who already have access and knowledge to them.
So I know that you're an advocate for the gamification of marketing. What exactly is that and how can it help businesses and entrepreneurs grow income, fun, and freedom?
Okay, gamification marketing is the latest and greatest in how to market your products and services, but then also how to amplify your actual products and services. So I'll talk about the marketing part first. Gamification really is about play and it's about triggering those four centers in your brain that are wired for happiness, fun, and play. Those four centers are dopamine, endorphins, oxytocin, and serotonin. So basically, you can think of these as your feel-good chemicals. The metaphor here is Pavlov's dog, you've probably heard the story where this guy, Pavlov had a dog, and he trained the dog to expect a treat when the bell rang, so every time the bell rings the dog gets super excited because he's going to get a treat. Well, that's basically what gamification is. In our application, we're putting it into marketing. So you can put it into your emails, in your website, on your landing pages, you can use it when you're speaking to people, whether it's in a networking situation, or online. So when you do that, you will get at least a 30% increase in your response rate and in the retention rate, retention of information. So, for example, when you use gamification marketing, it's going to increase how many clients you attract, it's going to keep their attention longer, it's going to increase sales conversion. And your sales will be much easier, by the way, they'll be easier and faster and funner for you, so you get a side effect of the fun aspect of gamification. If you have it in a, say a course or program, your students will retain more, they will be 80% more likely to complete that program. Then they will have the success and the results that you promised from your program and they will be the Pied Piper singing your tune and referring their friends and...
