When speaking about positioning at a conference for creative business owners, a soloist approached me. After pivoting from a multi-employee business during the pandemic, she was pleasantly surprised at how much more she was earning solo.
Our conversation inspired me to record this episode to share what is possible for soloists—and we’re not talking unicorns:
The journey from something that looks suspiciously like freelancing to employing leverage in your business.
The three types of leverage most soloists use to evolve their business.
The pros and cons of using different types of leverage in a soloist business model.
Why you want to be delivering high value transformations to maximize your earnings without working more hours.
LINKS
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 - 00:44
Rochelle Moulton: If you are setting, say, a 2 times rate on your contractor, so they charge you $25, 000, you bill them out to the client at $50, 000, then you're making 100% gross markup. Now I know that sounds like a lot, but remember, you're typically paying them some upfront before your client pays, so you have cash flow risk. You also have to spend coordination time and you're still doing all the usual client-facing activities including billing and collections And you're on the hook in every way, including legally, for the satisfactory performance of the work. Hello, hello. Welcome to
00:44 - 01:21
Rochelle Moulton: Soloist Women, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton, and today I'm sharing a short solo episode on a topic near and dear to many of us. How much money can you actually make as a soloist? Now, I recently spoke about positioning at David C. Baker's MYOB conference for creative business owners, where a soloist approached me when I finished. And it turns out she'd had a multi-employee business for many years, but the pandemic brought their client work to a halt. So she pivoted to a soloist model and now brings in
01:21 - 01:59
Rochelle Moulton: contract help only when she needs it. And she said something like, I've never had more money in my bank account or felt freer in my life. And I was
