LinkedIn Jedi Master (and Founder of the B2B Writing Institute) Sarah Greesonbach shares how she uses LinkedIn to grow her business and relationships--and how you can too.
How Sarah managed to build two soloist businesses—one with clients and the other with students—with one LinkedIn presence.
Using LinkedIn as a way to develop your point of view and practice your voice with your ideal people.
Why it’s time to step up and be heard even if you don’t look or sound like whatever popular culture says is “in”.
How to rev up your LinkedIn machine without having to prove how smart you are (or spend every waking hour working at it).
A few sample prompts to re-think how to humanize your LinkedIn posts.
LINKS
Sarah Greesonbach Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
A FEW OF SARAH’S PLAYFUL SOCIAL PROMPTS
1. What event or milestone can you celebrate that very few others can celebrate?
2. What do you wish you knew about your craft or profession 6 months ago? What about 10 years ago?
3. What’s a special geographic/physical location to you, and why?
4. What’s surprised you about parenting in a good way?
5. What’s surprised you about business or work in a good way?
BIO
Sarah Greesonbach is the founder of the B2B Writing Institute, a rigorous training program that prepares writers for a vibrant career in B2B marketing.
Since 2013, Sarah has operated B2B Content Studio and invoiced more than $1 million as a freelance writer. Writing for agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space, Sarah develops B2B content marketing assets like original research, white papers, and more.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.
Soloist Events: in-person events for Soloists to gather and learn.
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
TRANSCRIPT
00:00 – 00:24
Sarah Greesonbach: People don’t care what you’re talking about. They care how you feel about it and how you make them feel about it. And so people don’t care what information we’re posting, but if we can share it in a way that finally lets it connect or lets them connect emotionally with themselves, like some kind of in there communication-wise, that’s what makes people actually stop and pay attention...
