Selling doesn’t have to be a grind—in fact it can be a joyful opportunity to help your ideal clients and buyers achieve their vision. That’s the refreshing viewpoint of sales maven and Win Without Pitching leader Shannyn Lee.
We explore:
How to take control of conversations around fees and value (hint: you may need to kick some old baggage to the curb).
Developing selling frameworks that define how you’ll respond in each stage of your buyer’s journey (including how you’ll vet them).
Why you want to be “kind but ruthless” (and exactly what that looks like).
The surprising role joy can play in your selling and marketing efforts.
Using LinkedIn to engage future clients and build relationships—and one winning way to turn “cold” into warm.
LINKS
Shannyn Lee | Website | YouTube | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
GUEST BIO
Shannyn Lee is the Managing Director for Win Without Pitching and an unstoppable force of human empowerment.
She spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role at a well-regarded Seattle design firm. She also spent four years at Catapult New Business where she worked with agencies of various disciplines and size, building and leading their business development programs.
Her time on the front lines of agency business development coupled with many informative years on the client side, has given Shannyn a unique perspective into what marketers are looking for in agencies and what agencies must be doing in order to compete and win.
Shannyn’s empathetic and encouraging coaching skills have helped her clients translate the lofty Win Without Pitching ideals into real behavioral change with lasting results.
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TRANSCRIPT
00:01 – 00:31
Shannyn Lee: Pick the 1 thing that you enjoy doing. Maybe it’s writing, maybe it’s a podcast, maybe it’s videos on a YouTube channel, and go all in on it and do it well, and then leverage that content to turn it into other things. So you might write an article that you then chunk up and use for LinkedIn posts...
