After running 50+ Performance Max Campaigns and not having a single client campaign that didn’t at least keep pace with, or improve, their previous account performance— we've built the Performance Max Standard Operating Procedure. And Kasim is sharing it with all of you!
While there is no “golden rule” with Performance Max, there are some best practices that are important to know. The Performance Max SOP was created from the consolidated best practices of our Google Ads strategists and specialists.
The SOP includes how we build asset groups, the recommended PMax campaign settings, and the steps to take after analyzing your ROAS and budget goals.
While not everything in the PMax SOP might be applicable to you and your business, we hope this could still shed some light and help you along your Google Ads journey.
0:00 The Performance Max Standard Operating Procedure
1:56 How to build your asset groups
5:19 Always turn final URL expansion on
6:18 Start with Maximize Conversion Value without tROAS
7:52 Include all your products
8:45 Sit back and let Performance Max learn, don't touch it!
11:37 How to estimate the money you'll spend on your PMax campaign
13:02 Not meeting your ROAS goals? Here's what to do
14:45 Meeting your ROAS goals but not your budget?
17:54 Meeting your ROAS and budget? Yey! But now what?
20:02 How you should increase your budget
Get your FREE copy of the Performance Max Standard Operating Procedure here: https://sol8.com/pmax-sop
Related Videos:
✋ Less Is More: Why You Should STOP Touching Your Google Ads Account: https://youtu.be/UXwdfGOnIeo
🎢 PPC Talks: How to Scale a Performance Max Campaign: https://youtu.be/-_S4SOTRzX8
🤯 Introduction to Performance Max Asset Groups:
🥷 Hacking Google Ads Performance Max:
🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data:
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
