John shares a counterintuitive strategy for solving customer retention issues. Contrary to popular belief, he suggests that retention and winback often happen more efficiently in non-brand campaigns, especially for businesses with a diverse range of products. He shows a real-life example and shares where you should focus your efforts and budget instead.
This clip is from The Perpetual Traffic Podcast, watch the entire episode here:
How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543:
• How to Sell a $250,000 Product with a...
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