Let’s get back to basics. In this video, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:
- The crucial three-level structure of Meta Ads campaigns
- How to select the right objectives for eCommerce success
- Advanced audience targeting techniques, including custom and lookalike audiences
- The power of creative elements in driving ad performance
- Smart budget allocation strategies across campaign and ad set levels
- Tips for optimizing ad placements for maximum impact
- How to leverage Facebook's algorithm for broad vs. narrow targeting
- Effective testing strategies for new creatives and audiences
- Aligning your Meta Ads and Google Ads strategies for a cohesive marketing approach
0:00 - Introduction
0:53 - Objective selection and optimization for eCommerce
2:58 - Audience targeting and custom audiences
5:26 - Placement selection and optimization
14:18 - Creative importance and testing strategies
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