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Description

Are you looking for practical tips on campaign structure, budget allocation, and audience segmentation?

In this video, our Meta Ads Account Manager, Nick Ewing, shares top-of-the-funnel traffic strategies that will help you improve your campaign performance.

Watch this video to learn:

- How to allocate budget across different funnel stages (top, middle, bottom) and campaign types

- Specific audience targeting strategies for more precise and effective ad delivery

- How to structure campaigns to avoid audience overlap and manage ad frequency

- Creative approaches for different funnel stages, including carousel ads and dynamic product ads

👉 Want to increase your visibility and attract new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

0:00 - Intro

1:37 - The 3 top-of-the-funnel campaigns, including audience targeting and exclusions

2:34 - Audience segmentation and creative approaches

4:58 - How dynamic product ad campaigns fit into the overall marketing strategy

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