Placement is key but does that mean you always have to be number one? Regina shares if and when it would be profitable to rank at the top of the page, its pros and cons, and how to build an experiment to test if ranking first would be worth it.
A lot of competition results in a higher cost-per-click (CPC), and this is why you don’t always need to be at the top of the page.
You need to find a balance between being at the top to gain leads that convert, and spending within your marketing budget (a lower CPC).
In this episode, Regina discusses why ranking for your keyword is important but why it’s not always important to rank first, as well as the following:
00:00 Intro: Should I rank 1st for my #1 keyword?
02:25 The metric that truly matters
05:43 How to create an experiment to check if it will be profitable to rank on top of the page
06:57 The factors to consider when running the experiment
Related Videos:
🥄 Watch Google Ads Performance Max Spoon-Feed Me the Best Audience to Target: https://youtu.be/Y427NI4MwZY
Using Google's New Search Console Insights For Keyword Insights In Google Ads: https://youtu.be/CYFPDhFP5Is
How to Use Amazon Keywords to Build a Google Ads Campaign: https://youtu.be/IDtXQy6fpgM
Are We Moving Towards a Keyword-less Future? https://youtu.be/HYgoyE3_p3E
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
Want to learn more about Google Ads Performance Max?
https://youtube.com/playlist?list=PLp...
🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw
🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
Apply here:
