John is on a mission. He's moving customers off Performance Max campaigns and pushing them into Standard Shopping—and it's paying off! He's seen an incredible 41% increase in revenue, with MER (Media Efficiency Ratio) skyrocketing by 6X after making the move. Listen to this episode now to learn how he achieved these stellar results!
Fair warning from John: If you attempt this and then measure inside Google Ads, you will fail. The episode is 15 minutes long, but I will show you areas you're probably not looking at.
Connect with John on LinkedIn: https://www.linkedin.com/in/johnmoran...
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0:00 Why I'm Moving Customers OFF of Performance Max
2:31 Transferring the PMax ad budget
6:43 Getting more new customers without Performance Max campaigns
12:11 Getting 6X MER even if Google Ads seems “worse”
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