On today's episode of the Spapreneur® Podcast, we have guests who are experts in retail management and marketing. Mark Kinsley is President and CEO of Englander, a top-15 US mattress company founded in 1894. Mark Quinn is the Co-Founder of Spink & Co, Farm-Grown Beds, and the VP of Key Accounts and Marketing for Sherwood Bedding. Together, they are "Dos Marcos," and they're talking about their new book titled Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love With Your Store.
Topics Covered
- We're in the life improvement business
- What transition is happening in your client's life
- Building a Referral Based Business
- Entrepreneurs Solve Problems
- If they don't feel anything you don't have a relationship
- What Christmas tree sales can show us about sales
- Create little moments of surprise and delight throughout
- Why you should form a relationship with a local mattress store
- Why shop local works to promote your business
- Make sure the values match your brand
- Why Covid allows you to be more creative
- What brings you in today?
Resources Mentioned
