Learn how to tell if your marketing is successful.
I get asked two questions frequently:
- What's the best free way to market my business?
- How do I know if my marketing is successful?
Marketing should support, not distract from your business goals. There are three simple steps to measuring the effectiveness of your marketing:
- Create a sub-goal for each strategy that's tied to your business goal for the year.
- Track each strategy but understanding costs and utilizing pixels/unique identifiers
- Set a time period for your strategies.
If your marketing isn't generating positive ROI, it's not for you.
Music: Tuesday by Sascha Ende, Music.io
