This week's episode is a hot seat coaching session with Jenna Reich of Jenna Reich Photography. I had so much fun and I am so invested in what Jenna's doing because it resonates with me as a mom. I tried to keep this to 30 minutes, but just couldn't!
Learn how to position your business and create messages that convert your target audience.
Jenna is a documentary photographer; instead of meeting your family in a meadow at golden hour, she comes to your home and spends the day with you. She captures what day to day life is like for kids and their parents--documenting all the little moments that families want to remember, like the way your toddler holds your hand when you walk to the kitchen or scoots onto your lap for story time. The way your teens laugh when they tell you a good joke. Equally as Instagram-able as the family photos we've all grown accustomed to, she helps you create a time capsule that you can look back on that brings you joy.
Jenna's restarting her successful photography business after living overseas for several years. Her questions include:
- How to position her business to her target audience
- How to learn more about her target audience
- How to create messages that will teach people what she does and lead to booked sessions
- What to include in a nurture sequence
- Creative ways to get her name out in a new community
We cover a lot of ground in this episode! Key takeaways for Jenna are:
- Interview past clients about why they worked with her
- Interview parents in her current network that can tell her why they'd consider documentary photography
- Create messages that are simple and precise to describe the experience she provides using the StoryBrand script of identifying and speaking to potential clients' external struggles (traditional photo sessions are stressful and nobody wants to remember the day), internal struggles (as moms we want to remember all the little moments we know make up our daily life with our kids and see ourselves on our motherhood journey) and philosophical struggles (families ought to be able to recall good memories when they see photos)
- Create a nurture sequence that introduces documentary family photography and overcomes objections clients may have
- Partner with local non-profits that support families to give a mini session away that the non-profit can promote on her behalf thus increasing awareness of her services
I genuinely enjoyed unpacking all of this with Jenna! What she does speaks to my soul and I hope you enjoy today's episode!
Music: Tuesday by Sascha Ende, Music.io
