Create partnerships that boost visibility for your small business.
Today we talk about one of my favorite free marketing strategies: borrowing audiences and creating partnerships.
This is a great, inexpensive way to boost your visibility to your target audience, but does take time to build.
Here's what you want to do:
- first, you want to cultivate a relationship: help share their content, volunteer to fill in gaps that they advertise for, be active in their audiences
- Once you've cultivated a relationship, and this will take time, look for gaps that you can help fill for them
- Propose a partnership that allows you both to win - you don't want to be selfish and use it simply as an opportunity to advertise to their customers, but rather as a way to boost their credibility and get a nod from them
Ways that you can do this:
- look for other local partners that aren't in direct competition with you, but are parellel to your products/service
- identify areas of overlap and gaps for each other that you can fill
- brainstorm ways that you can cross promote each other and help lift each other up: emails, co-hosting events, sponsoring events, giveaways with each other's products
Use The Wealth of Connection to give you a roadmap about how to build genuine relationships and partnerships.
Music: Tuesday by Sascha Ende, Music.io
