Facebook ads have changed a fair bit over the years. (Not least because they're not called 'Facebook Ads' any more! In this episode, I offer a 15-year reflection on how Meta ads have changed, where the platform is headed, and how to use it to achieve the best results on a small budget.
Chapters:
02:29: The Evolution of Facebook Ads
04:52: Understanding Meta's Advertising Landscape
07:37: The Importance of Diversifying Client Acquisition
10:13: Navigating Meta Ad Placements
12:43: Creating Effective Ad Content
15:15: Targeting Strategies in Meta Ads
20:55: The Shift in Targeting Options
24:41: Tracking Conversions and Privacy Concerns
30:06: Recap and Final Thoughts
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For help with your ads check out my 'Borrow My Brain' consulting service.
